ROCKLEIGH, New Jersey – The first all-electric Volvo car will go on sale in 2019 and the Swedish automaker will broaden its range of plug-in hybrids, according to a new product strategy announced on Thursday.
“We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream,” said Volvo CEO Hakan Samuelsson in a statement. “We are confident that by 2020, 10 percent of Volvo’s global sales will be electrified cars.”
The plug-in hybrid version of the 2016 Volvo XC90 T8 Twin Engine flagship SUV is on sale now at Volvo dealerships, one of the first steps in the automaker’s new product offensive.
Volvo said it will roll out plug-in hybrids across its entire lineup.
They will include plug-in hybrid versions of the upcoming Volvo S90 sedan that is expected to go on sale next year and the new range of smaller Volvo V40 series cars that will be produced on a new platform starting in 2017.
Volvo said its research shows that customers are driving Volvo Twin Engine vehicles in electric mode around 50 percent of the time, “meaning our plug-in hybrids offer a real alternative to conventional powertrain systems.”
A Volvo EV will compete against the BMW ActiveHybrid 7L, Porsche Panamera S E-Hybrid and Tesla Model S.
Edmunds says: Car shoppers with an eye on EVs and plug-in hybrids will have some compelling new offerings from Volvo in the not-too-distant future.