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Hyundai Ioniq Targets Toyota Prius, Nissan Leaf: 2016 New York Auto Show

Hyundai Ioniq Targets Toyota Prius, Nissan Leaf: 2016 New York Auto Show

SEOUL, South Korea – The Hyundai Ioniq, a new vehicle featuring three electrified drivetrain options, will compete against the Chevrolet Volt, Nissan Leaf and Toyota Prius. The Ioniq will make its world premiere in South Korea in January, followed by debuts at the 2016 Geneva Auto Show and 2016 New York Auto Show in March.

Representing a major element of Hyundai’s green offensive, the Ioniq will be available with electric, plug-in gasoline/electric hybrid or gasoline-electric hybrid powertrains.

“Our vision for future mobility focuses on choice, with a variety of powertrain options to suit customers’ varied lifestyles,” said Yang Woong-Chul, Hyundai’s global R&D chief, in a statement. “Ioniq is the fruit of our efforts to become the leader in the global green market.”

U.S. launch timing, pricing and technical specifications were not disclosed.

A teaser image of the Ioniq shows a sleek vehicle with sedan-like proportions.

Car shoppers can expect “class-leading fuel efficiency with a fun, responsive drive and attractive design, a unique mix not yet achieved by a hybrid vehicle,” Hyundai said.

The car’s name blends the words “ion” and “unique.” An ion is an electrically charged atom, “linking to the car’s clever combination of electrified powertrains,” Hyundai said.

The Ioniq rides on a new platform. The all-electric version is equipped with an ultra-efficient lithium-ion battery.

Edmunds said: Car shoppers who don’t want to wait for the Ioniq can check out the fourth-generation Toyota Prius, which arrives at Toyota dealerships this month, or the redesigned 2016 Chevrolet Volt, which is on the way to Chevrolet dealerships.

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