TORRANCE, California – Just in time for holiday car trips, Honda has launched the Road Readers program, featuring a new app that will give users access to more than 100 audiobooks for children.
AAA says we can expect gas prices nationwide to average less than $2 per gallon in the coming weeks, and that means a lot of families will be taking holiday road trips in Honda models like the 2016 Accord, Civic, CR-V and Pilot.
It also means many parents will be struggling to find ways to keep children occupied during those long hours in the backseat.
Honda is providing one solution with this new program, designed to offer Honda drivers free access to audiobooks intended to expose young people, aged 5-16, to great literature and foster their imaginations.
The selections include books in a variety of genres and categories, including fantasy, adventure, mystery, science fiction and teens. Among them are 10 rotating National Teacher of the Year book selections.
In addition to the audiobooks themselves, the app includes critical-thinking questions, aimed at getting conversations started between parents and children and helping them dive deeper into each story.
“The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine,” said Susie Rossick, assistant vice president for Honda/Acura Regional Media and Marketing, in a statement. “This effort is a powerful demonstration of our commitment to the brand’s ‘Power of Dreams’ philosophy by encouraging our customers and their families to dream big together.”
Honda owners can access the program by registering at the Honda Road Readers website, downloading the app from either the Apple App Store or Google Play and scanning or keying in their 17-digit Vehicle Identification Number (VIN).
They will then have access to five free audiobooks per Honda VIN for one year, including J.M. Barrie’s classic Peter Pan and four other titles of their choice.
Edmunds says: The Honda Road Readers program sounds like it will be more productive than playing Slug Bug on a holiday car trip.