HERNDON, Virginia – Audi is testing a new valet service program in San Francisco with an eye toward expanding the program to new metropolitan markets in 2016.
With it, Audi San Francisco service customers can use an app to have their vehicles delivered to a specific location after being serviced at the dealership.
This new service utilizes and builds upon Audi On Demand, a new car sharing service also in beta testing for the San Francisco market. Using an iPhone app, anyone can select from a variety of cars and SUVs, including high-priced, high-performance models like the S7 and R8. The idea is to allow users to match specific Audi vehicles to their specific driving needs at any given time. Their selected car will be delivered to them by the same concierge service utilized by the new valet service. Rates are hourly and vary by model.
As for the valet service program, it represents a new way that car companies, especially those in the luxury realm, are attempting to elevate the dealer experience for customers. The service experience is a key element of customer satisfaction, according to the J.D. Power 2015 U.S. Customer Satisfaction Index Study. It measures satisfaction among owners who visited a dealer for service during the first three years of ownership. Audi ranked third in that study, trailing only Jaguar and Lexus.
Edmunds says: Audi’s new valet service program will mean less time spent at the dealer should it expand beyond San Francisco.