GOTHENBURG, Sweden – The 2017 Volvo S90, the Swedish automaker’s all-new flagship sedan, will roll out with semi-autonomous driving technology, cloud-based apps and an upgraded City Safety collision avoidance system with large animal detection. Details of the S90 were unveiled ahead of the car’s debut in January at the 2016 Detroit Auto Show.
The launch of the S90, which replaces the current Volvo S80, signals Volvo’s intent to make serious inroads into the luxury market.
Volvo calls the S90 its “entry ticket to the premium sedan club.”
“With the launch of the XC90 we made a clear statement of intent,” said Volvo CEO Hakan Samuelsson in a statement. “We are now clearly and firmly in the game. With $11 billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand.”
The S90 is aimed at the Audi A8, BMW 5 Series and Mercedes-Benz E-Class.
Volvo has not announced U.S. pricing or launch timing on the S90.
The new Volvo sedan comes equipped with Pilot Assist, an advanced semi-autonomous drive feature. The technology provides steering assistance to keep the S90 in its lane at speeds up to 81 mph “and no longer needs to follow another car,” the automaker said.
It is the precursor to a future autonomous Volvo.
Other high-end equipment on the S90 includes a collision avoidance system that can detect large animals, such as elk, horses or moose, day or night.
“The technology offers an intuitive warning and brake support to help avoid a collision,” Volvo said.
The S90 will be offered with three engine choices: a T8 Twin Engine plug-in hybrid powertrain, a turbocharged and supercharged T6 2.0-liter four-cylinder and a turbocharged T5 variant.
Edmunds says: Luxury sedan shoppers making long-range plans may want to put the all-new S90 on their lists.