DEARBORN, Michigan – The 2017 Ford GT coupe will be given away free to kids – as a snap-together scale model kit – at the 2016 Detroit Auto Show in January.
The 2017 GT, an ultrahigh-performance, midengine sports car designed to take on the world’s most exotic and expensive competitors, was a sensation at the 2015 Detroit Auto Show.
It is expected to arrive at Ford dealerships in late 2016. Key competitors are the Acura NSX and McLaren P1.
Made by Revell, the Ford GT snap kit contains 14 pieces and can be assembled in a few minutes, the automaker said. The free kit includes an auto show stamp noting that it’s a special edition.
A retail version of the Ford GT snap kit, with 29 pieces, will go on sale in April for $14.99. In comparison, the real GT is expected to carry a price tag north of $140,000.
Ford has worked with Revell since 2013 to provide snap kits of the Ford Mustang and the Ford Raptor.
Edmunds says: As a brand builder aimed at pre-drivers, the Revell/Ford snap-together model for the highly anticipated GT is a good idea.