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Toyota Dealers Take Car Shoppers Back to the Future With 2016 Mirai

Toyota Dealers Take Car Shoppers Back to the Future With 2016 Mirai

TORRANCE, California – Toyota is celebrating today’s on-sale date of the 2016 Mirai electric fuel-cell vehicle, as well as commemorating the 30th anniversary of Back to the Future, with a five-minute video featuring the film’s stars, Michael J. Fox and Christopher Lloyd.

Fans of the movie know that the young hero’s dream truck was a hopped-up Toyota pickup. And they’ll get a chance to see a current version, a customized 2016 Toyota Tacoma 4×4, as it visits major tourist destinations in New York, Los Angeles and Dallas today.

The date October 21, 2015, will resonate with fans of the popular film franchise, since that’s the day in the movie’s sequel, Back to the Future Part II, to which Marty McFly (Fox) and Doc Brown (Lloyd) travel forward in their nuclear-powered DeLorean time machine.

In the video, Fox and Lloyd discuss technology advances that have taken place since the original film was released in 1985. Then a scientist joins them to explain the process that can turn trash into hydrogen to power cars.

And that’s the tie-in to the 2016 Toyota Mirai.

In Back to the Future, Marty and Doc Brown fuel their DeLorean with garbage, and the Mirai is powered with electricity generated by hydrogen, which can be made from the biogas that is produced by decomposing trash.

“A piece of the future is now a reality with the Toyota Mirai,” Lloyd said in a statement. “Compared to some other technologies predicted in the film, like rehydrated pizza or self-tying shoes, this technology has the real potential to change the world.”

The Mirai, with orders now being filled by select California Toyota dealers, has a range of better than 300 miles and is rated by the EPA at 67 MPGe (miles per gallon equivalent).

Its key competitors include the Honda FCX Clarity and the Hyundai Tucson Fuel Cell vehicle.

Edmunds says: By commemorating the introduction of the 2016 Mirai with this video, Toyota is saying Back to the Future is now.

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