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Porsche, Mini Top Sales Satisfaction Study

Porsche, Mini Top Sales Satisfaction Study

WESTLAKE VILLAGE, California – Porsche and Mini took the top spots in the new J.D. Power 2015 U.S. Sales Satisfaction Index released on Thursday.

The study gives car shoppers insight into the new-car buying process and is based on responses from 27,831 buyers who purchased or leased their new vehicle in April or May 2015.

Porsche ranks the highest in sales satisfaction among luxury brands. Mercedes-Benz came in 2nd, followed by Lexus. Rounding out the bottom of the luxury list were Volvo and Acura.

Mini ranks highest among mass-market brands for a sixth consecutive year, followed by Buick in 2nd place and Chevrolet in 3rd place.

Dodge and Jeep scored at the bottom of the mass-market brand list.

The study noted that car shoppers are increasingly tech-savvy and are drawn to dealerships that use the latest technology, including tablets and computer displays.

These devices “can substantially improve customer satisfaction,” researchers said.

“Dealerships should understand that customers want and trust technology and that it can enhance efficiencies,” said Chris Sutton, vice president of the automotive retail practice at J.D. Power, in a statement.

Edmunds says: Car shoppers may want to take a closer look at the results of this new study before heading out to showrooms.

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