BROWNSVILLE, Texas – Newly opened Brownsville Toyota is taking a healthy approach to growing its business by hosting National Feria de Salud on November 14, a family celebration of Latino cultural traditions with the focus on wholesome eating, physical activity and wellness.
Toyota and the League of United Latin American Citizens hand-picked the dealership to host the $50,000 festival as a way to introduce itself as the first Toyota dealership in Brownsville.
It is also the first in Texas for Zamora Automotive Group, which has 15 dealerships throughout California and Arizona, Dealer Principal Chris Zamora told Edmunds.
The free daylong party will include soccer clinics, Iron Chef-style food demonstrations, healthy food trucks, blood-pressure screenings and a concert from Bobby Pulido, a Latin Grammy winner.
“This community is family oriented and we believe we will draw 7,000-10,000 people here for it,” Zamora said. “I do expect to sell some cars, too.”
The 2015 Tacoma and Tundra have proven popular in the first two months of business, Zamora said. The dealership sold 180 vehicles in September and another 180 in October.
“Everyone has been very friendly and we are looking forward to introducing Brownsville Toyota through the festival,” Zamora said.
Edmunds says: A party is a great way for a dealership to introduce itself to the local community.