SANTA MONICA, California – Black Friday, which brings out shoppers in droves after Thanksgiving, is poised to give November car sales a major boost, according to the Edmunds.com forecast.
“Car dealers have joined other retailers to embrace Black Friday as a big sales driver,” said Jessica Caldwell, Edmunds.com director of industry analysis.
Black Friday is expected to set the pace for potentially record-breaking car sales in November.
The projected November sales will be an 8.3 percent decrease from October 2015, but a 2.5 percent increase from November 2014.
Car shoppers will find Black Friday specials in many showrooms and they don’t have to wait for the busiest shopping day of the year. Most of the sales have already started.
The Buick Black Friday Sales Event offers up to $8,000 cash back on the purchase of 2015 models like the LaCrosse, Regal and Verano sedans.
The Chrysler Black Friday Blockbuster Sales Event offers zero-percent financing for 75 months on select vehicles, including the 2016 Chrysler 200 and 2015 Chrysler 300 sedans.
The Dodge Black Friday Blockbuster Sales Event dangles various combinations of zero-percent financing and cash-back deals in front of shoppers. The promotion includes the 2015 Charger sedan and 2015 Grand Caravan minivan.
Chevrolet dealers are touting the Chevrolet Black Friday All Month Long promotion, with 20 percent cash-back deals on such model-year vehicles as the Cruze, Impala and Malibu sedans, as well as the Camaro SS sport coupe.
Not every automaker will benefit from the Black Friday sales frenzy, however.
Volkswagen’s Sign Then Drive Event is not expected to take the edge off the automaker’s continuing woes as a result of its ongoing “Dieselgate” crisis.
Edmunds forecasts that Volkswagen and Audi sales in November will be down 14.4 percent year over year, with VW brand sales alone falling 26.9 percent over the same period.
Edmunds says: Car shoppers should be prepared to take advantage of an abundance of Black Friday deals.