DOWNERS GROVE, Illinois – Black Friday customers at Bill Kay Buick GMC are hoping for a snowstorm on Christmas, as the dealership hosts its White Friday event November 27-28.
Those who buy or lease a new car the two days after Thanksgiving may have their vehicle cost reimbursed if 6 inches of snow or more fall at O’Hare International Airport on Christmas Day.
The dealership hosted this event last year, which garnered a lot of media attention despite no snow on December 25.
Bill Kay ended up selling 35 cars in the two-day period, General Manager John Spellman told Edmunds. He recalls 2015 Buick Enclaves, GMC Terrains and Acadias flying out the door.
“It was very successful for us,” Spellman said. “It brings in people, it gets attention to the dealership and shows we are doing a lot of creative things to generate business and people pay attention to it.”
There is an online component as well. Customers may log onto billkaybuickgmc.com to enter the contest even without making a purchase to win a cash prize of $250.
“We would love for it to snow,” he said. “If you’re buying a car anyway, it’s like playing the lottery. Who knows, you might get it for free.”
The Farmer’s Almanac is predicting “flurries” from December 23-26 in the Chicago area.
Edmunds says: Many Bill Kay Buick GMC customers are dreaming of a White Christmas.