HERNDON, Virginia – Audi of America is offering owners of 2010-’13 Audi A3 2.0-liter TDI diesel models affected by the diesel-emissions cheating scandal a $1,000 “Goodwill Package” designed to regain their trust as it works on a remedy for the cars.
The package does not include a buy-back option for affected consumers, something that some lawmakers and consumer advocates have been seeking.
Also excluded from the package are Audi 3.0-liter V6 TDI models, including the 2016 Audi A6 Quattro, A7 Quattro, A8, A8L and Q5.
Current owners and lessees of the affected A3 TDI cars are being offered a $500 prepaid Visa card that can be used wherever Visa is accepted, along with a $500 Audi dealership card that can be used at Audi dealerships.
Also included in the Goodwill Package is three years of 24-hour roadside assistance.
“The recent TDI news has understandably shaken the passionate relationship between you and our brand,” Audi said in a statement. “As a first step to make things right, we would like to offer you a Goodwill Package while remedies are developed and approved by relevant government regulators.”
The program debuted on Friday and ends on April 30, 2016.
Participating customers must visit an Audi dealership once they receive the Goodwill Package in the mail to activate the cards. They must also bring the vehicle, a driver’s license and proof of ownership.
This is the Audi version of the customer goodwill package rolled out earlier by Volkswagen.
“It is essential to note that this offer does not force customers to surrender rights to a future remedy with their cars or any other tangent involving their rights,” wrote Audi of America spokesman Brad Stertz in response to a query from Edmunds.
Edmunds says: Audi takes a first step toward making things right with disgruntled diesel owners. But it remains to be seen whether they will remain loyal to the brand.