TWIN FALLS, Idaho – Wills Toyota is hosting a grand opening today for its remodeled dealership that marries its service department with its showroom and celebrates its 50th anniversary with the Toyota brand.
The 5-8 p.m. open house will feature a Texas-style barbecue, private tours and a ribbon-cutting ceremony with special guests from Toyota, the Idaho Automobile Dealers Association and Twin Falls Chamber of Commerce.
The 18-month, $4.5 million project solved the inconvenience of having the service department located across a busy street from the showroom, Greg Wills, dealer principal, told Edmunds.
Now when shoppers bring in their 2015 RAV4 for maintenance, they can check out a 2016 Corolla.
“We have seen an uptick in business since being under one roof,” Wills said. “It’s made a difference in the service department as well as the showroom.”
Wills will mark the dealership’s golden anniversary with a special presentation by Toyota executives.
Wills Toyota demolished the building across the street and now uses the space as a 25,000-square-foot vehicle display lot.
Edmunds says: This dealership puts the emphasis on customer convenience with these big changes.