WICHITA, Kansas – The Wichita Luxury Collection dealer group opened the area’s first Land Rover dealership in a split store that also houses Jaguar Wichita.
Land Rover Wichita has quickly captivated the community, winning buyers over with several amenities, including an outdoor demonstration course and an outfitter boutique.
“The demonstration course shows the capabilities and the quality of a Land Rover vehicle,” Melody Matulewic, marketing and operations manager for The Wichita Luxury Collection, told Edmunds.
The course has hills to climb and descend, including one at 45 degrees.
The entire sales team is certified to drive the difficult course to ensure safety, Matulewic said.
Inside the dealership is the Backwoods boutique, an upscale outfitter that caters to adventure-seeking individuals, selling items like outdoor apparel, and a Yeti cooler that keeps ice frozen for five days.
“This amenity is so different than anything you’ve ever seen in other dealerships,” Matulewic said.
She added: “It’s a really nice addition to give it that ‘wow’ factor.”
Edmunds says: Introducing a brand to a new audience requires the unexpected – and this dealership really delivers.