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Fox Ford Lincoln Creates Urban Oasis To Woo Shoppers

Fox Ford Lincoln Creates Urban Oasis To Woo Shoppers

CHICAGO- Fox Ford Lincoln of Chicago opened a seven-acre urban oasis in September with a new three-story, 145,000-square-foot LEED-certified building.

Customers will have access to 375 Ford and Lincoln models that the dealership houses, even the ones stacked in a third-floor window display that mimics Old Glory with a blue 2015 Escape, a white Lincoln MKZ and a red Fusion.

“We had to get the stacked display approved by the city and do some extreme testing to make sure it was safe,” GM Pete Ricards told Edmunds.

Eventually all of the upper windows will have a trio of cars stacked, Ricards said.

The exterior has some surprises as well.

Fox Ford Lincoln created a park-like setting out back with a riverwalk that has 700 feet of pathway meandering along the Chicago River with a generous view of the Chicago skyline, Ricards said.

“We’ve put some picnic tables out there, so if you want to wait outdoors while your vehicle is in service, you can,” he said.

There is more green space on the roof, with a two-acre live vegetative roof that reduces storm water runoff and provides natural insulation.

While the roof is closed to the public, the dealership’s emphasis on eco-friendly materials has wooed car shoppers.

“Our customers love it,” Ricard said. “Many people have told us that it’s about time.”

“Sales are brisk and have exceeded our expectations,” he said.

Edmunds says: Nature’s greenery can help move the metal, one dealership has found.

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