ROCKLEIGH, New Jersey – The all-new 2017 Volvo S90 flagship sedan will stand apart from competitors including the Audi A8 and BMW 5 Series since it will be the first in its class to offer semi-autonomous technology as standard equipment.
The S90 will debut next week at the 2016 Detroit Auto Show and arrive at Volvo dealerships later in 2016.
The S90 will feature Volvo’s next-generation Pilot Assist, which allows the car to accelerate, decelerate, come to a complete stop and steer at speeds of up to 80 mph without the need for a pilot or “lead” car in front of it.
“Making semi-autonomous features standard in the S90 symbolizes Volvo’s commitment to autonomous driving and our Vision 2020,” said Lex Kerssemakers, Volvo Car USA president and CEO, in a statement.
Vision 2020 is Volvo’s plan to make sure that no one is killed or seriously injured in a new Volvo by 2020.
Pilot Assist was first introduced on the 2016 Volvo XC90 SUV as part of an optional $1,800 convenience package. The original system works at speeds of up to 30 mph.
Such features are making their way into the hands of car shoppers.
Last fall, Tesla Motors rolled out its highly anticipated “Autopilot” automated driving program for the Tesla Model S sedan and 2016 Model X SUV.
Owners must pay a one-time fee of $2,500 to activate the self-driving software on newer models with the required Autopilot hardware, which includes a forward-looking camera, radar and ultrasonic sensors.
Edmunds says: A sure way to speed consumer acceptance of semi-autonomous technology is to offer it as standard equipment.